What if you could reach a dedicated local audience with an opportunity to expand to a global network of potential reach and sales – for a fraction of the cost of traditional advertising?
When we’re talking about numbers, Indy Wrestling US’ 2017 media reach looks like this:
Wrestling Show Attendance (LIVE):
|Average Capacity||Average Attendance||Annual Capacity||Annual Attendance|
|Indy Wrestling US||IWC||RWA||RYSE|
|Website Views*||56.8 K
(avg annual views)
(avg 11 new per week)
|Twitter Impressions||31.2 K
(avg monthly impressions)
(avg 19 new per week)
|5.6 K||1.2 K||631|
|Facebook Reach||4.3 K
(avg monthly reach)
|46.1 K||1.2 K||Unavailable|
*NOTE: Beginning in 2018, the site will include live streaming via Facebook and video on-demand features which will increase visits and views across all platforms.
In 2018 Indy Wrestling US had 1900 views in January – prior to launch of our live streaming and video on-demand integration for shows. It is projected that addition of live streaming and on-demand functionality will effectually quadruple site visits. As we grow our catalog through 2018 each wrestling property obtained will provide additional back catalog and live content, increasing potential exposure numbers.
So, where does that compare to traditional marketing options? The average spend for Pittsburgh ads across varying media markets is as follows:
Pittsburgh Advertising Rates (Monthly):
Indy Wrestling US Advertising Rates (Monthly):
|Arena Signage||Title Match||Program Ad||VIP Section||Live Stream|
*NOTE: Actual pricing includes discounts for extended ad period. Ask for details.
You can reach a dedicated local demographic for a fraction of the price of traditional advertising outlets. If it sounds too good to be true, here are some points worth sharing:
- With the surge of independent wrestling fandom in the past decade, local wrestling companies are filling their live seats to capacity and beyond. The International Wrestling Cartel (IWC) had record-breaking attendance at their show in Meadville, Pennsylvania in 2017 with 1,600 fans in attendance. Their regular shows in Elizabeth, Pennsylvania draw 300 fans each month. In addition to their regular monthly events, IWC included four add-on shows during 2017, inviting big-star names such as WWE superstars Jerry “The King” Lawler, Ricky “The Dragon” Steamboat, and The Hardy Boys. The Renegade Wrestling Alliance (RWA) touts a strong 250 attendees at their monthly events from the West Newton Gymnasium in West Newton, Pennsylvania. For both companies, their attendance numbers reach maximum capacity with standing room only for their respective venues.
- Professional wrestling has been a household staple for the past few decades. With the “Monday Night Wars” era through the late 1990s WWE RAW has provided weekly episodic content for 25 years. The WWE fanbase is so strong that the network launched their own 24/7 network in 2016. As of 2017 reporting, the network announced a total of 1.949 million subscribers. Other large wrestling companies such as Impact Wrestling (formerly TNA) and Ring of Honor are also providing streaming content and network-like mobile apps. Indy Wrestling US is a current platform for independent promotions throughout Western Pennsylvania, Ohio, and West Virginia, with plans for growth to other markets through 2018 into 2020.
- With WWE’s inclusion of independent wrestling-like markets through their 205 Live and NXT programming, more and more fans are turning to independent wrestling to see shows in their own communities, and to follow wrestlers on the independent circuit before they make their way to larger companies. Many of the faces you see on larger televised programs, such as on the WWE network, have their roots within smaller communities. A few recognizable names out of the Western Pennsylvania area include:
- DJ Z (Impact Wrestling) [Formerly Shiima Xion with IWC]
- Elias (WWE – RAW) [Formerly Logan Shulo with IWC]
- Corey Graves (WWE – RAW and Smackdown) [Formerly Sterling James Keenan with IWC and RWA]
- Shane Taylor (ROH) [Formerly Shane Taylor with IWC and RWA]
- Johnny Gargano (WWE – NXT) [Formerly Johnny Gargano with IWC]
- Cesaro (WWE – RAW) [Formerly Claudio Castagnoli with IWC]
- Professional wrestling content is now a regular part of mainstream media coverage. Media companies such as Forbes, A&E, and ESPN include wrestling content. Local wrestling stars (and some indy wrestling footage) has been included on larger network coverage of stories. Some of the stories from 2016 and 2017 include:
- Johnny Impact – ‘Independent Wrestling Is So Much Cooler Than WWE’ (Mirror 11/01/2017)
- Night Life: “The Rev.” Ronnell Hunt (CornerStone Network 10/28/2017)
- Anthony Bourdain: Parts Unknown Season 10, Episode 5 – Pittsburgh (10/22/2017)
- By day Britt Baker is a dental student; some nights, though, she’s pro wrestler Brittsburgh (Pittsburgh Post Gazette 10/18/2017)
- 10 Best Active Wrestlers Not Currently Signed With The WWE (Forbes 03/07/2017)
- Being a Wrestling Fan is Fun in 2016 (ESPN 10/07/2016)
- Indie Wrestlers Find Both Struggles and Triumphs on the Independent Scene (Uproxx 06/20/2016)
Indy Wrestling US also provides documentary, podcast, and talk show programming with content such as the Indy Mayhem Show, Finding Zach Gowen, and the recently launched beta for the Political Mayhem Show. We are developing and cultivating additional content for the Indy Wrestling US network, to be added through the first quarter and continuing into 2018.
Interested in advertising with us? Contact Missy for options and packages.